Factors Influencing the Relationship Quality and Export Performance of Exporters and Foreign Intermediaries

• Main Authors: Basah, Norliza Hamir, Ng, Siew Imm, Ho, Jo Ann, Raja Yusof, Raja Nerina
• Format: Article
• Language: English
• Published: AiBMA Management 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/25303/1/JARIMS%201%201%202017%2020%2030.pdf; http://repo.uum.edu.my/25303/; https://www.aibma.org/

The purpose of this study is to investigate the antecedents that influence the relationship between Malaysian SME exporters and foreign intermediaries which could potentially lead to exporters’ performance. Previous studies have reported inconsistent findings for these critical factors (cultural si...