The impact of internal marketing on customer orientation in the banking industry

The connectivity between internal marketing and customer orientation especially in a banking industry cannot be over emphasized. The unsatisfactory output of some banks’ employees cannot be divergent from the input of the affected banks. The present paper explores neglect of customer orientation oft...

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Bibliographic Details
Main Authors: Yusuf, G. O., Chin, T. A., Dawei, Z., Xiuli, H., Choon, T. L.
Format: Article
Published: American Scientific Publishers 2017
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Online Access:http://eprints.utm.my/id/eprint/75155/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032914677&doi=10.1166%2fasl.2017.10022&partnerID=40&md5=14b658aefbeaa157993c41fc15560ddc
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