A review of the relationship between internal marketing and customer orientation

The role of internal marketing on customer orientation especially in service industry such as banking cannot be over emphasized. It goes further to substantiate the fact that self-sufficient employees would go extra mile in taking active and pragmatic approach towards contributing to the success and...

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Bibliographic Details
Main Authors: Yusuf, G. O., Chin, T. A., Dawei, Z., Xiuli, H., Choon, T. L.
Format: Article
Published: American Scientific Publishers 2017
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Online Access:http://eprints.utm.my/id/eprint/81248/
http://dx.doi.org/10.1166/asl.2017.10026
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