Proactive and responsive export market orientation behaviours, antecedents, and firm performance: A qualitative study on exporting SME's
This paper details about the qualitative study of proactive and responsive export market orientation. An interview series was conducted to assess whether the issue of proactive and responsive export market orientation exist among exporters, identification of the exporters' characteristics (ante...
Saved in:
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
IGI Global
2020
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/27342/ http://doi.org/10.4018/978-1-7998-3042-9.ch012 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|