A study of the effect of market orientation on Malaysian automotive industry supply chain performance

The liberation of world trade has significantly reduced Malaysian government protectionism of its national automotive industry. Local manufacturers have to strive for excellence in order to be able to compete in a business world that is dominated by a few big players. They cannot compete without exc...

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Bibliographic Details
Main Authors: Ashari, Hasbullah, Yusof, Yuhanis, Mohd Zamani, Siti Norhasmaedayu, Abdul Talib, Asmat Nizam
Format: Article
Language:English
Published: IJTech 2018
Subjects:
Online Access:http://repo.uum.edu.my/25953/1/IJT%208%202018%201651%201657.pdf
http://repo.uum.edu.my/25953/
http://doi.org/10.14716/ijtech.v9i8.2749
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