Marketing for non-marketers: inclinations towards market orientation among public university librarians
Marketing and market orientation are well-known subjects within the field of librarianship. Despite the nomological similarity between the terms, both are distinct in conceptualization. Most librarians are actually referring to the total implementation of market orientation and cultural aspect of ac...
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| Main Authors: | , , |
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| Format: | Article |
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Econjournals
2016
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| Online Access: | http://eprints.utm.my/id/eprint/74081/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84969972549&partnerID=40&md5=48fde30a22d2e8bd6fd9853ca3b71909 |
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