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The impact of automotive after-sales service quality and alternative attractiveness on customer loyalty

This study intends to explore the impact of an industry-specific dimension of service quality in automotive after-sales service and how it influences the level of customer loyalty towards Malaysian national carmakers.Each service industry carries different characteristics of consumer behaviour and t...

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Main Authors:	Saidin, Zainil Hanim, Mohd Mokhtar, Sany Sanuri, Saad, Rohaizah, Yusoff, Rushami Zien
格式:	Article
語言:	English
出版:	ExcelingTech Publishers 2018
主題:	HD28 Management. Industrial Management
在線閱讀:	http://repo.uum.edu.my/24447/1/IJSCM%207%201%202018%20177%20187.pdf http://repo.uum.edu.my/24447/ http://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/2091
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