Four decades of academic research on product diversification-performance relationship: analysis and foresight
This paper presents a critical review of past research on the relationship of product diversification to performance and suggests avenues for future research. Several perspectives provide rationalization for pursuing product diversification strategy but academic research on the relationship produced...
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主要な著者: | Mehmood, Khawaja Khalid, Abdullah, Haim Hilman |
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フォーマット: | 論文 |
出版事項: |
Inderscience Publishers
2017
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主題: | |
オンライン・アクセス: | http://repo.uum.edu.my/22990/ http://doi.org/10.1504/JGBA.2017.081534 |
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