Muslim consumers' patronage intention towards Korean restaurant chains in Malaysia
Korean restaurant chains are a chain of restaurant that is known for serving a variety of foods of Korean heritage. The Korean food are rapidly gaining worldwide acceptance especially from the younger generations as Korean pop culture is now a powerhouse of its own in mainstream media. As these rest...
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Main Authors: | Sulaiman, Zuraidah, Zakuan, Norhayati, Mas`Od, Adaviah, Muharam, Farrah Merlinda, Thoo, Ai Chin, Tan, Liat Choon, Buang, Nurul Nabihah |
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Format: | Conference or Workshop Item |
Published: |
2018
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Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/82416/ http://dx.doi.org/10.1063/1.5080063 |
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