The key account management practices and effectiveness
Key Account Management (KAM) is marketing management approach to support companies to achieve sustainable competitive advantages and excellent market performance. This study reviews the influence of KAM practices on KAM effectiveness. Furthermore, research framework and hypothesis are developed base...
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| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/82414/ http://dx.doi.org/10.1063/1.5080059 |
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