The mediation role of key account management effectiveness on key account management practices and market performance

The implementation of KAM (KAM) increase market performance of organisations and achieve effectiveness. Nevertheless, the arguments on what determines KAM effectiveness and market performance are unresolved due to inconclusive literature evidences. Thus, this study aims to propose a conceptual frame...

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Bibliographic Details
Main Authors: Thoo, Ai Chin, Muharam, Farrah Merlinda, Sulaiman, Zuraidah, Wong, Han Fei
Format: Article
Published: Medwell Journals 2016
Subjects:
Online Access:http://eprints.utm.my/id/eprint/66878/
http://medwelljournals.com/abstract/?doi=sscience.2016.5260.5264
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