E-WOM review adoption and green purchase intention: the application of source credibility theory (SCT)

Green products are environmentally friendly products that have less harmful effects on humans and the environment. Green products offer long-term practical development opportunities from social and economic perspectives. Electronic word of mouth (E-WOM) is an important influencer in the review or ev...

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Bibliographic Details
Main Authors: Abdul Rahim, Roslin, Sulaiman, Zuraidah, Chin, Thoo Ai, Zaidin, Norzaidahwati, Zakuan, Norhayati
Format: Conference or Workshop Item
Published: 2015
Subjects:
Online Access:http://eprints.utm.my/id/eprint/60676/
http://dx.doi.org/10.1166/asl.2015.6238
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