Muslim consumers' patronage intention towards Korean restaurant chains in Malaysia

Korean restaurant chains are a chain of restaurant that is known for serving a variety of foods of Korean heritage. The Korean food are rapidly gaining worldwide acceptance especially from the younger generations as Korean pop culture is now a powerhouse of its own in mainstream media. As these rest...

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Bibliographic Details
Main Authors: Sulaiman, Zuraidah, Zakuan, Norhayati, Mas`Od, Adaviah, Muharam, Farrah Merlinda, Thoo, Ai Chin, Tan, Liat Choon, Buang, Nurul Nabihah
Format: Conference or Workshop Item
Published: 2018
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