Children's ownership intention towards licensed character products: the influence of packaging, advertising, peers and pester power
The purpose of this study is to investigate children’s ownership intention towards licensed character products. Licensed character products are products or merchandise that are associated with well-known and licensed brands such as Disney, Warner Brothers, Nickelodeon, Sesame Street and many others....
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Journal of Arts & Social Sciences
2018
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/82276/ https://ruijass.com |
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