Effect of green brand positioning, knowledge, and attitude of customers on green purchase intention

• Main Authors: Thoo, Ai Chin, Mohd. Lawi, Nor Haslinda, Sulaiman, Zuraidah, Mas’od, Adaviah, Muharam, Farrah Merlinda, Huam, Hon Tat
• Format: Article
• Published: Journal of Arts & Social Science 2019
• Subjects: TA Engineering (General). Civil engineering (General)
• Online Access: http://eprints.utm.my/id/eprint/87347/; https://ruijass.com/wp-content/uploads/2019/05/003GTFinal.pdf

Nowadays, customers are more conscious of environmental problems and have started to purchase green products. The purpose of conducting this study is to evaluate the impacts of green brand positioning, green brand knowledge and attitude towards green brand on green product purchase intention. Data w...