Muslim consumers' patronage intention towards Korean restaurant chains in Malaysia
Korean restaurant chains are a chain of restaurant that is known for serving a variety of foods of Korean heritage. The Korean food are rapidly gaining worldwide acceptance especially from the younger generations as Korean pop culture is now a powerhouse of its own in mainstream media. As these rest...
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my.utm.824162019-10-06T03:47:33Z http://eprints.utm.my/id/eprint/82416/ Muslim consumers' patronage intention towards Korean restaurant chains in Malaysia Sulaiman, Zuraidah Zakuan, Norhayati Mas`Od, Adaviah Muharam, Farrah Merlinda Thoo, Ai Chin Tan, Liat Choon Buang, Nurul Nabihah HD28 Management. Industrial Management Korean restaurant chains are a chain of restaurant that is known for serving a variety of foods of Korean heritage. The Korean food are rapidly gaining worldwide acceptance especially from the younger generations as Korean pop culture is now a powerhouse of its own in mainstream media. As these restaurants are gaining popularity, Muslim consumers are not excluded from having high interest and demand in these restaurants. Whatever the situation is, Muslim consumers still have to follow the religious requirement especially in choosing the Halal food. Thus, a few factors have been chosen to be reviewed in this study such as promotion, Halal awareness, subjective norms, hedonic value and utilitarian value that might affects Muslim consumers' patronage intention towards Korean restaurant chains in Malaysia. 2018 Conference or Workshop Item PeerReviewed Sulaiman, Zuraidah and Zakuan, Norhayati and Mas`Od, Adaviah and Muharam, Farrah Merlinda and Thoo, Ai Chin and Tan, Liat Choon and Buang, Nurul Nabihah (2018) Muslim consumers' patronage intention towards Korean restaurant chains in Malaysia. In: 6th International Conference on Manufacturing, Optimization, Industrial and Material Engineering, MOIME 2018, 24 March 2018 - 25 March 2018, Aryaduta Hotel Bandung Bandung, Indonesia. http://dx.doi.org/10.1063/1.5080063 |
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HD28 Management. Industrial Management Sulaiman, Zuraidah Zakuan, Norhayati Mas`Od, Adaviah Muharam, Farrah Merlinda Thoo, Ai Chin Tan, Liat Choon Buang, Nurul Nabihah Muslim consumers' patronage intention towards Korean restaurant chains in Malaysia |
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Korean restaurant chains are a chain of restaurant that is known for serving a variety of foods of Korean heritage. The Korean food are rapidly gaining worldwide acceptance especially from the younger generations as Korean pop culture is now a powerhouse of its own in mainstream media. As these restaurants are gaining popularity, Muslim consumers are not excluded from having high interest and demand in these restaurants. Whatever the situation is, Muslim consumers still have to follow the religious requirement especially in choosing the Halal food. Thus, a few factors have been chosen to be reviewed in this study such as promotion, Halal awareness, subjective norms, hedonic value and utilitarian value that might affects Muslim consumers' patronage intention towards Korean restaurant chains in Malaysia. |
format |
Conference or Workshop Item |
author |
Sulaiman, Zuraidah Zakuan, Norhayati Mas`Od, Adaviah Muharam, Farrah Merlinda Thoo, Ai Chin Tan, Liat Choon Buang, Nurul Nabihah |
author_facet |
Sulaiman, Zuraidah Zakuan, Norhayati Mas`Od, Adaviah Muharam, Farrah Merlinda Thoo, Ai Chin Tan, Liat Choon Buang, Nurul Nabihah |
author_sort |
Sulaiman, Zuraidah |
title |
Muslim consumers' patronage intention towards Korean restaurant chains in Malaysia |
title_short |
Muslim consumers' patronage intention towards Korean restaurant chains in Malaysia |
title_full |
Muslim consumers' patronage intention towards Korean restaurant chains in Malaysia |
title_fullStr |
Muslim consumers' patronage intention towards Korean restaurant chains in Malaysia |
title_full_unstemmed |
Muslim consumers' patronage intention towards Korean restaurant chains in Malaysia |
title_sort |
muslim consumers' patronage intention towards korean restaurant chains in malaysia |
publishDate |
2018 |
url |
http://eprints.utm.my/id/eprint/82416/ http://dx.doi.org/10.1063/1.5080063 |
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1651866653451878400 |
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13.1944895 |