Perceived value and customer brand engagement of transportation network company facebook fan page
In today's fast-paced and interactive business environment, engaging fans is imperative for companies to elevate their competitiveness in marketplace. Internet has ushered a new age of social media marketing where companies are formed their social networking sites (SNSs) presence to promote the...
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Main Authors: | Thoo, Ai Chin, Huam, Hon Tat, Sulaiman, Zuraidah, Lee, Yoke Lai, Tan, Liat Choon, Muharam, Farrah Merlinda |
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Format: | Conference or Workshop Item |
Published: |
2018
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Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/82413/ http://dx.doi.org/10.1063/1.5080058 |
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