The role of customer brand engagement in Facebook fan page
In today’s fast-paced and interactive business environment, engaging fans is imperative for companies to elevate their competitiveness in marketplace. Internet has ushered a new age of social media marketing where companies are promoting their businesses online via Facebook to attract and engage new...
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Online Access: | http://eprints.utm.my/id/eprint/53972/1/HoPengHanMFM2015.pdf http://eprints.utm.my/id/eprint/53972/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:85465 |
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