Exploring the influence of governmental policies on hybrid car purchase intention in Malaysia
Malaysia continues to face environmental problems caused by rapid development and urbanization. The environmental issues have induced automotive industries to produce more environmental friendly cars that will reduce the damage to the environment. The objective of this study is to explore the influe...
Saved in:
Main Authors: | Kooi, Chung Leng, Thoo, Ai Chin, Abdul Hamid, Abu Bakar, Tan, Liat Choon |
---|---|
Format: | Conference or Workshop Item |
Published: |
2015
|
Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/62290/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Exploring the influence of governmental policies on hybrid car purchase intention in Malaysia
by: Kooi, Chung Leng, et al.
Published: (2017) -
The moderation effect of governmental policies on hybrid car purchase intention
by: Thoo, Ai Chin, et al.
Published: (2015) -
The effect of emotional versus rational appeal in advertising on Malaysian consumers purchase intention of hybrid car
by: Shukor, Muhamad Syakir, et al.
Published: (2016) -
The influence of marketing mix factors on consumer’s purchase intention toward hybrid car in Johor Bahru
by: Leng, K. C., et al.
Published: (2017) -
The importance of consumers’ attitudes towards purchase intention of hybrid car in Malaysia
by: Teoh, Chai Wen, et al.
Published: (2015)