Assessing consumers’ purchase intention: A hybrid car study in Malaysia
The purpose of the study is to determine the antecedents of consumers’ purchase intention toward hybrid car.The study examines the relationships among consumption values, consumers’ attitudes and hybrid car purchase intention. This study also examines the role of consumers’ attitudes as a mediator...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/17065/1/4.pdf http://repo.uum.edu.my/17065/ |
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