A Study of Factors Affecting Consumers’ Purchase Intention on Buying Passenger Car among the Perspective of Malaysians
In a highly competitive business environment, the understanding of purchase intention is important towards marketers. As a result, automobile manufacturer and assemblers ought to ascertain consumer purchase intention in order to stay ahead in the fierce competition and the globalization of the autom...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/589/1/MBA%20-%2048.pdf http://eprints.intimal.edu.my/589/ |
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