Exploring the impact of use and non-use value on behavioral intention to purchase organic foods: evidence from a developing country’s context

A number of determinants have been investigated by past researchers in the framework of theory of planned behavior.In addition to attitude, subjective norm and perceived behavioral control, use and non-use values have been studied by past researchers with inconsistent results.This article is aimed a...

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Bibliographic Details
Main Authors: Mohd Noor, Nor Azila, Mahmudur Rahman, Khandoker
Format: Article
Published: Universiti Teknologi Malaysia 2016
Online Access:http://repo.uum.edu.my/20733/1/SH%208%204-2%20%202016%20%2061%E2%80%9365.pdf
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