Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia

• Main Authors: Cham, Tat Huei, Ng, Caryn Kar Yan, Lim, Yet Mee, Cheng, Boon Liat *
• Format: Article
• Language: English
• Published: 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.sunway.edu.my/721/1/Cheng%20Boon%20Liat%20Clothing%20Manuscript.pdf; http://eprints.sunway.edu.my/721/; http://dx.doi.org/10.1080/09593969.2017.1397045

The purpose of this study is to examine the factors influencing clothing interest among Generation Y consumers in Malaysia. Brand image, word of mouth, self-concept, perceived quality, and need for uniqueness were hypothesized to be related with clothing interest, which in turn, was deemed to be rel...