Revisit the relationship between perceived value and customer brand engagement in Facebook

In this fast forward digital age, Internet has fostered a huge number of companies to create their social media to promote their businesses online. Particularly, many companies are utilizing the brand page in Facebook to engage with their fans. CBE explains the specific level of consumers to engage...

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Bibliographic Details
Main Authors: Thoo, Ai Chin, Ho, Peng Han, Abdul Hamid, Abu Bakar, Huam, Hon Tat
Format: Conference or Workshop Item
Published: 2015
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Online Access:http://eprints.utm.my/id/eprint/60684/
https://www.researchgate.net/publication/277952497_Revisit_the_Relationship_between_Perceived_Value_and_Customer_Brand_Engagement_in_Facebook
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