Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator

• Main Author: Qi, Zhang
• Format: Thesis
• Language: English
• Published: 2023
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.usm.my/60243/1/ZHANG%20QI%20-%20TESIS24.pdf; http://eprints.usm.my/60243/

This study attempts to examine the relationship between consumers’ consumption values, satisfaction and loyalty by developing a framework based on the Cognitive-Affective- Behaviour (C-A-B) model and the Theory of Consumption Values (TCV).