Consumer behavior: Incorporating the concept of Zuhd into an integrated value for responsible consumption
Based on Alfred Marshall’s assumptions of microeconomics, consumer behavior and satisfaction focus on maximizing utility. The conventional theories are more mathematical, explaining consumer behavior theory, while Islam emphasizes moral value, ethics, and limitations in consumption. Zuhd literally c...
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| Main Authors: | , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/94423/1/94423_Consumer%20behavior%20Incorporating%20the%20concept%20of%20Zuhd.pdf http://irep.iium.edu.my/94423/ |
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