Influence Of Personal Values of Luxury Cosmetic Brand Identification on Consumer Brand Loyalty

• Main Authors: Siti Nor Bayaah Ahmad, Azizah Omar, Sharifah Rahamah Amirul, Oscar Dousin
• Format: Article
• Language: English; English
• Published: Penerbit UMS 2021
• Subjects: HF5410-5417.5 Marketing. Distribution of products
• Online Access: https://eprints.ums.edu.my/id/eprint/33205/1/Influence%20Of%20Personal%20Values%20of%20Luxury%20Cosmetic%20Brand%20Identification%20on%20Consumer%20Brand%20Loyalty.pdf; https://eprints.ums.edu.my/id/eprint/33205/2/Influence%20Of%20Personal%20Values%20of%20Luxury%20Cosmetic%20Brand%20Identification%20on%20Consumer%20Brand%20Loyalty1.pdf; https://eprints.ums.edu.my/id/eprint/33205/; https://jurcon.ums.edu.my/ojums/index.php/lbibf/article/view/3215

Brand loyalty is critical for a business to remain relevant in the market. Within the context of luxury sustainable practises, business has committed to sustainable business practises through its luxury brands, sending a strong message to the community about their commitment to the environment and c...