Consumers’ adoption of mobile payment: comparison between China and Malaysia / S-C Chuah …[et al.]

• Main Authors: S-C, Chuah, S-T, Cao Stella, J-Y, Guo Trey, Z-J, Lian Ivey
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Shah Alam 2019
• Subjects: Marketing; Telemarketing. Internet marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/29571/1/29571.pdf; https://ir.uitm.edu.my/id/eprint/29571/; https://abrij.uitm.edu.my

Mobile payment services has emerged as one of the prominent transaction payment methods. China is leading in mobile payment globally while mobile payment in Malaysia still in its infancy. This paper compares the factors in adoption of mobile payment among consumers’ in Zuhai, China and Kuala Lumpur,...