The impact of employer brand discrepancy and employer attraction on employer brand loyalty

• Main Authors: Mohamad, Siti Fatimah, Md Sidin, Samsinar, Zawawi, Dahlia, Boo, Huey Chern, Ho, Jo Ann, Abdul Salam, Siti Soleha
• Format: Conference or Workshop Item
• Language: English
• Published: Panoply Consultancy 2017
• Online Access: http://psasir.upm.edu.my/id/eprint/64954/1/2017-1.pdf; http://psasir.upm.edu.my/id/eprint/64954/

Employer brand is a package of functional, economic and psychological benefits provided by employer that makes an organization a desirable place to work. If employers are not fulfilling the employer brand promised to employees, it influences the employees' intent to leave, disloyalty, and job s...