Superfluous or moderation? The effect of religious value on conspicuous consumption behavior for luxury products

In this chapter, the authors focus on the aspects of religious belief that may affect consumption behavior.Previous studies have clearly stated that the study of religion's influence on consumer behavior is still under-researched (Lindridge, 2005; Mokhlis, 2009, 2010).The premise lies in the vi...

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Bibliographic Details
Main Authors: Zakaria, Norhayati, Wan Ismail, Wan Nurisma Ayu, Abdul Talib, Azmat Nizam
Format: Book Section
Published: IGI Global 2015
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