Superfluous or moderation? The effect of religious value on conspicuous consumption behavior for luxury products

In this chapter, the authors focus on the aspects of religious belief that may affect consumption behavior.Previous studies have clearly stated that the study of religion's influence on consumer behavior is still under-researched (Lindridge, 2005; Mokhlis, 2009, 2010).The premise lies in the vi...

Full description

Saved in:
Main Authors: Zakaria, Norhayati, Wan Ismail, Wan Nurisma Ayu, Abdul Talib, Azmat Nizam
Format: Book Section
Published: IGI Global 2015
Subjects:
Online Access:http://repo.uum.edu.my/12409/
http://dx.doi.org/10.4018/978-1-4666-6272-8.ch001
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Utara Malaysia
Record Id: my.uum.repo.12409
epo.12409