The Influence of Nationalism on Consumers Loyalty : Taking Multinational Corporations’ Sustainable Development in China as an Example
Based on the influence of nationalism on Chinese consumers’ brand loyalty, specifically in regard to multinational retail enterprises in China. The study utilized qualitative research strategies, and data was collected using questionnaires. The study found that nationalism has a direct impact on Chi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Scientific Research Publishing
2023
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/45067/3/The%20Influence%20of%20Nationalism%20-%20Copy.pdf http://ir.unimas.my/id/eprint/45067/ https://www.scirp.org/journal/paperinformation?paperid=130101 https://doi.org/10.4236/ib.2023.154017 |
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