Consumption values, consumer attitude, brand preference and intention to purchase hybrid car among Malaysian consumers

This study focuses on the determinants of hybrid car purchase intention in the Malaysian automotive industry. This study conceptualizes consumption values as a multi-dimensional construct which consists of five dimensions of values, i.e. functional value, symbolic value, emotional value, novelty val...

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Bibliographic Details
Main Author: Teoh, Chai Wen
Format: Thesis
Language:English
English
Published: 2015
Subjects:
Online Access:http://etd.uum.edu.my/5739/
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