The role of counterfeit consumption on consumers’ psychological needs satisfaction

• Main Authors: Rosely, Nurhidayah, Raja Yusof, Raja Nerina, Hashim, Haslinda
• Format: Article
• Published: Malaysian Consumer and Family Economics Association 2022
• Online Access: http://psasir.upm.edu.my/id/eprint/103723/; https://www.majcafe.com/the-role-of-counterfeit-consumption-on-consumers-psychological-needs-satisfaction/

Consumer demand has been a leading cause for the mushrooming counterfeit markets, and thus these dark markets pose the greatest challenge for luxury brand manufacturers in preventing consumers from participating in counterfeiting activities. This paper, which was based upon a hermeneutic phenomenolo...