The Effects Of Technology Acceptance Factors On Customer E-Loyalty and E-Satisfaction In Malaysia
The rapid growth of Internet shopping has led to increasing interest in how to inspire customer e-loyalty and e-satisfaction in Malaysia. By using TAM and TRA as the theoretical base, this study aims to investigate the impact of perceived usefulness, perceived ease of use and perceived enjoyment on...
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Main Authors: | Wong, Winnie Poh-Ming, Lo, May-Chiun, Ramayah, T. |
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Format: | Article |
Language: | English |
Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2014
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Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/9227/1/Winnie.pdf http://ir.unimas.my/id/eprint/9227/ http://www.ijbs.unimas.my/content-abstract/all-issues/item/264-the-effects-of-technology-acceptance-factors-on-customer-e-loyalty-and-e-satisfaction-in-malaysia.html |
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