THE CONNECTION BETWEEN COMPETITIVENESS AND SUSTAINABILITY IN TOURISM DESTINATIONS: EXAMINING THE HARD, SOFT, AND MODERATING EFFECTS OF KNOWLEDGE SHARING

This paper aims to assess the impact of hard and soft measures on the competitiveness of tourism destinations. Additionally, this article examines the impact of tourism destination competitiveness on rural tourism sustainability management. Following that, knowledge sharing is used as a moderator va...

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Bibliographic Details
Main Authors: Chin, Chee Hua, Lo, May Chiun, Wong, Winnie Poh Ming
Format: Article
Language:English
Published: Universidad de Huelva Publication 2022
Subjects:
Online Access:http://ir.unimas.my/id/eprint/39164/2/THE%20CONNECTION.pdf
http://ir.unimas.my/id/eprint/39164/
http://www.uhu.es/publicaciones/ojs/index.php/et/article/view/5524
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