Factor affecting customer satisfaction in e-commerce
Customer satisfaction as a concept encompasses different formulations, theories, policies, and practices. The literature on customer satisfaction presents a great deal of diversity. Since most Malaysians had experienced online shopping therefore, this research will use the variables of reliability,...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Online Access: | http://eprints.utar.edu.my/6321/1/202306%2D03_Casandra_Pua_Kei_Ying_CASANDRA_PUA_KEI_YIN.pdf http://eprints.utar.edu.my/6321/ |
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