Antecedents of Customer E-loyalty With the Effect of Trustworthiness in Malaysia Context
The rapid growth of online shopping has led to inspire customer e-loyalty among Malaysians, especially living in this digital environment. Commitment-trust theory is applied as the theoretical base to explain the factors influencing customer e-loyalty. The primary objective of this study is to inv...
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| Main Authors: | , , |
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| Format: | E-Article |
| Language: | English |
| Published: |
David Publishing Company
2014
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/18433/7/Antecedents%20of%20Customer%20E-loyalty%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/18433/ http://www.davidpublisher.org/index.php/Home/Article/index?id=1690.html |
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