Exploring the barriers to digital marketing adoption at the rural tourism destination of Long Lamai, Sarawak

• Main Authors: Cheuk, Sharon, Atang, Azuriaty, Lo, May Chiun, Ramayah, T.
• Format: E-Article
• Language: English
• Published: American Scientific Publishers 2017
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/19011/1/Icobmass.Long%20Lamai.26-10-2017%20%28abstrak%29.pdf; http://ir.unimas.my/id/eprint/19011/; http://www.aspbs.com/science.htm

Rural communities have been envisaged to benefit from tourism economically and socially, and digital marketing has been noted as a low-cost and effective method to promote a tourism destination. For rural tourism, it aids to leapfrog the barriers of information transmission to the intended tourist m...