THE INFLUENCE OF ELECTRONIC WORD-OF-MOUTH (e-WOM) ON THE PURCHASE INTENTION OF YOUNG WOMEN TOWARDS MALAYSIAN BRANDS COSMETICS
The rising popularity of social media has made the Internet a prevalent platform for communication, and this has gained electronic word-of-mouth (e-WOM) a new dimension. This research attempts to answer the question on the factors that influence ,. consumers' acceptance of the e-WOM, which bri...
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| Format: | Final Year Project Report |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2017
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| Online Access: | http://ir.unimas.my/id/eprint/34863/1/THE%20INFLUENCE%20OF%20ELECTRONIC%20WORD-OF-MOUTH%20%28e-WOM%29%20ON%20THE%20PURCHASE%20INTENTION%20OF%20YOUNG%20WOMEN%20TOWARDS%20MALAYSIAN%20BRANDS%20COSMETICS%20-%2024%20pgs.pdf http://ir.unimas.my/id/eprint/34863/8/Gabriela%20ft.pdf http://ir.unimas.my/id/eprint/34863/ |
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