The impact of celebrity endorsement on young adult’s purchase intention of cosmetic products
This research project is about celebrity endorsements as a marketing strategy. While celebrity endorsements are risky, they are widely used by many companies nowadays as a strategy to achieve a competitive advantage. The objective of this research is to examine the relationship between variables suc...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Final Year Project / Dissertation / Thesis |
| 出版: |
2022
|
| 主題: | |
| 在線閱讀: | http://eprints.utar.edu.my/4868/1/44._Tam_Kah_Yean_1805060.pdf http://eprints.utar.edu.my/4868/ |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|