Malaysian young women preference of local and foreign cosmetic brands
Cosmetic industry has experienced tremendous growth in recent years as the demand for cosmetics is increasing. With globalization and technology advancement, foreign cosmetic brands become increasingly popular and local cosmetic firms in Malaysia could possibly be affected by this trend negatively....
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5141/1/FYP_Full_Written_Report_(Kok%26Yap).pdf http://eprints.utar.edu.my/5141/ |
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