The effects of positive electronic word-of-mouth on purchase intention of Malaysian consumers
The main objective of this research is to investigate the effects of positive electronic word-of-mouth towards online purchase intention of customers in Malaysia. The aggressive promotional activities in social media platforms by the product marketers put the customers in a dilemma while purchasin...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Mac Arts & Communication
2023
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/108127/7/108127_The%20effects%20of%20positive%20electronic%20word-of-mouth.pdf http://irep.iium.edu.my/108127/ https://www.ijirp.com/ https://doi.org/10.51430/IJIRP.2023.38.003 |
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