The effectiveness of Electronic Word-of-Mouth (eWOM) on consumer purchase intention among Generation-Y
The purpose of the study is to develop a conceptual framework on the effectiveness of electronic word-of-mouth (eWOM) towards consumer purchase intention among Generation-Y. eWOM is something that shows people especially online consumers’ reviews regarding product they purchased which help others in...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Published: |
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/6786/ |
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