Wanderlust and trust: the role of narrative transportation in driving electronic word-of-mouth and visit intention for luxury hospitality brands
The rapid influx of numerous international hotel chains has led to over competition in the Malaysian luxury hospitality landscape. Since most five-star establishments compete on imitable features, choices are plenty and confusing for customers. A differentiation can be created through storytelling c...
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| Format: | Thesis |
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2022
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| Online Access: | http://eprints.sunway.edu.my/2375/ |
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