To share or not? Factors influencing word of mouth communication
In the consumer market, loyalty is an essential goal and a key element for a company to build a long-term sustainability and growth.Loyal consumers are more willing to make recommendations, advice and suggestions about a firms products to their friends or relatives through Word of Mouth (WOM) commun...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/22449/1/ICBM%202014%20257-270.pdf http://repo.uum.edu.my/22449/ |
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