The impact of electronic word-of-mouth (E-Wom) on purchase intentions during online shopping: Exploring E-Marketing In Pengkalan Chepa, Kelantan, Malaysia
Electronic word-of-mouth (e-WOM) has become a significant emerging business strategy in the marketing and customer environments in the era of globalization. Due to technological advancements, one of the platforms for customers to express their views on products and services is electronic word-of-mou...
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| Main Authors: | , , , |
|---|---|
| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2023
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| Online Access: | http://discol.umk.edu.my/id/eprint/13054/2/SAK8.pdf http://discol.umk.edu.my/id/eprint/13054/ |
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