Modelling the underpinning factors of word of mouth (WOM) intentions of students in an ODL institution
The purpose of this research is to examine the impact of the predictors – quality of service, students perceived satisfaction, and university image on word of mouth (WOM) intention in an open distance learning (ODL) institution. Understanding the expectation of customers is an important component...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://library.oum.edu.my/repository/1185/1/library-document-1185.pdf http://library.oum.edu.my/repository/1185/ |
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