The Influence of Electronic Word of Mouth in Social Media on Generation Z’ Purchase Intentions: A Review
The advances of information technology and the emergence of online social media platforms have changed the way information is transmitted and have transcended the traditional limitations of WOM by bringing a new perspective for eWOM. Electronic word of mouth (eWOM) can reach a multitude of people at...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2019
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1276/1/ij2019_04.pdf http://eprints.intimal.edu.my/1276/ http://intijournal.newinti.edu.my |
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