Green product purchase intention: impact of green brands, attitude, and knowledge.

Purpose: The purpose of this paper is threefold: to assess the impact of green brand positioning, consumers’ attitude toward green brands, and green brand knowledge on green product purchase intention; to investigate the influence of green brand knowledge on consumers’ attitude toward green brands;...

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Bibliographic Details
Main Author: Norazah Mohd Suki
Format: Article
Language:English
Published: Emerald Group Publishing Limited 2016
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/21729/1/Green%20product%20purchase%20intention.pdf
https://eprints.ums.edu.my/id/eprint/21729/
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