Purchase intention of green skincare products among university students

The objective of this research is to examine the predictors (attitude, social norm, perceived behavioral control and social media exposure) influence purchase intention of green skincare products among university student as well as the moderation effect of gender towards the relationship between pre...

Full description

Saved in:
Bibliographic Details
Main Author: Syifaa Syafiqah, Mohd Jun
Format: Thesis
Language:English
English
English
Published: 2020
Subjects:
Online Access:https://etd.uum.edu.my/9200/1/s826008_01.pdf
https://etd.uum.edu.my/9200/2/s826008_02.pdf
https://etd.uum.edu.my/9200/3/s826008_references.docx
https://etd.uum.edu.my/9200/
Tags: Add Tag
No Tags, Be the first to tag this record!